On the bottles of olive oil the mentions, labels and certifications have multiplied. Faced with these indications, consumers are often confused. How to make a choice of olive oil according to its quality, taste and use?
The quality differences in olive oils are significant. French consumers prefer the extra virgin olive oil category. But in the extra virgin olive oil category the price differences are also very large. How can we explain these differences to consumers?
To achieve the ambitious goal of introducing French olive oils to a wide public of olive oil lovers in France and abroad, La Compagnie de l’huile d’Olive offers a unique concept.